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Amtrak debuts first-ever #AmtrakLIV_E train

(Source: Amtrak press release, February 24, 2014)

WASHINGTON, D.C. -- More than 30 digital leaders, innovators and entrepreneurs will participate in #AmtrakLIVE, an inspiring train journey on the Texas Eagle from Los Angeles to Austin, Texas, March 5 - 7, 2014.

"AmtrakLIVE will have amazing scenery, engaging collaboration and the opportunity to explore and be inspired - it's all part of the Amtrak long-distance experience," said Amtrak Director of Social Media Julia Quinn. "Amtrak provides customers a one-of-a-kind experience, making train travel the perfect choice for like-minded communities to explore the country together. AmtrakLIVE is all about creativity."

The #AmtrakLIVE onboard participants will be a diverse mix of adventurous thought leaders including: BJ Mendelson, author and viral marketer; Benni Leigh, Head of Lifestyle at Makers Studio; and Sarah Austin of Pop17.

The selected social media influencers will collaborate and share the scenic views of the Southwest from a reserved observation car on the Texas Eagle. Participants will provide updates from the #AmtrakLIVE adventure on Twitter and Instagram via #AmtrakLIVE. Fans and followers can also interact with the travelers by using the special hashtag. The program builds off of the company's recent viral #AmtrakResidency campaign for writers and its history of providing group travel experiences for people ranging from extreme skiers to adventurous families. Additional details on the #AmtrakResidency program will be provided in a formal announcement later this week.

The Texas Eagle is one of 15 long-distance trains and part of a national network that provides service to small towns and big cities across America. In addition to providing mobility and connectivity, Amtrak provides economic opportunities, helping communities across America to grow and prosper.

For more information on Amtrak and the #AmtrakLIVE experience, visit blog.amtrak.com.

Tuesday, February 25, 2014

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