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Meet the trio behind Amtrak's chatty Twitter account

(Source: U.S. News & World Report, February 6, 2014)

WASHINGTON, D.C. -- The particularly chatty Amtrak Twitter account has hit a stride under Amtrak's Social Media Director Julia Quinn, who comes from a traditional PR background. She and her two cohorts, Blair Hammond and Alicia Lee, do about 70 percent of the tweeting, with the rest coming from 20 or so trained tweeters working out of Amtrakís Philadelphia call center. The goal is to respond to practically every customerís tweets.

Full story: U.S. News & World Report

Friday, February 07, 2014

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