Made in USA makes a comeback as marketing tool
(Source: USA Today, January 21, 2013)
WASHINGTON, D.C. — According to USA Today, small manufacturers, craftsmen and retailers are marketing the Made-in-USA tag to score do-gooder points with consumers for employing stateside. Over 80% of Americans are willing to pay more for Made-in-USA products, 93% of whom say it's because they want to keep jobs in the USA, according to a survey released in November by Boston Consulting Group.
Full story: USA Today
Thursday, January 24, 2013